Appearing in the Den has a tendency to change lives - increased sales, new distributors, and emails from across the country. We like to call it "The Dragons' Den Effect." Each week, Dragons' Den producers will follow the successes and track the big news, and give you the inside scoop on what happened to these entrepreneurs after their big debut. This week we checked in on some of our hardworking pitchers from Episode Twelve.
This week's Second Chance pitchers were no stranger to the amazing impact appearing in the Den can have on your business. These veterans weren't shy about celebrating their do-overs. Here's a roundup of how each pitch celebrated their second chance, and how Canada has responded:
Joel Primus of Naked underwear hosted a live-tweeteing event throughout his pitch which generated their best single day spike in followers and likes on their Facebook, and even sparked the idea of Joel and Robert having a 'Blue-Eyed Competition for Charity!' On top of that, within 3 hours of the show airing they had 80 emails in their inbox, 13 different investment firms called or emailed, and they received thousands of dollars in online orders. And if that weren't enough, America's Next Top Model contacted them for a possible 'model challenge' on their show next season and they even received resumes from people who want to work for the company!
Karyn Climans of Tailwags also held a live-tweeting event and watched the show at home with a dozen close friends and family. Within 24 hours of her pitch airing, she had 60,000 new hits to her website and has seen an increase in web traffic of almost 1200%. And all those clicks are tuning into cash -- she's had thousands in sales from customers and even bought on some potential new retailers.
The very popular woman of Woofstock, Marlene Cook, watched the show at a Toronto lounge with more than 50 friends, family, sponsors and vendors. They started getting calls at 3 am, and in total they've received over 100 emails -- many from fans asking Woofstock to come to their towns and vendors looking to be a part of big event.
And the dynamic duo of Luke and Jock held a huge bash at a Boston Pizza in Sackville, NS - and as usual, they hammed it up for this group shot.
Posted on Jan 17, 2012 6:00:00 AM