Swanton Organic Berry Farm in California
The last ten years have seen a phenomenal explosion in the organic food movement as it has moved from niche market to mainstream. Today, it is the fastest growing segment of the food industry attracting all of the major food corporations. The New Green Giants looks at a number of these new and old organic corporations and shows how they are managing, or in some cases failing to live up to, the idealistic dreams first espoused by the back-to-the-land folk of the late sixties and early seventies.
What does organic actually mean? Are organic foods really pesticide-free? Why should parents of small children care about pesticides? Do organic fruits and vegetables have more nutritional value? How can a consumer know that they are buying truly organic food? Is there any difference between products labeled 'organic' versus 'natural'? What happens when a mom-and-pop organic food operation turns into a huge corporation? What is the one problem that all successful organic operations inevitably face? Is it realistic to think the world can be fed organically?
JYOrganic processing plant in China
Key issues are examined, including the rise of 'stealth ownership' of organic product lines by the largest food corporations, how organic strawberries have become the focus of a major debate about their nutritional benefits, the health of farmworkers, and why the world's largest processor of organic food is located in a remote province of China. The New Green Giants exposes the complex and controversial world of today's organic food industry.
The New Green Giants is directed by Ted Remerowski for Tremer Productions in association with CBC-TV.