Sneaker Confidential is a witty and entertaining look inside the heart and sole of the running shoe. We'll discover how sneakers have become the footwear of the day. Through interviews with athletes, designers, scientists and sneakerheads, we'll explore the dominance of the running shoe in popular culture.

We'll find out why the shoe was invented . We'll race to the finish line and the assembly line to understand how these high-tech marvels are made and marketed. We'll get a sneak peek into the latest trends on the streets of New York. And we'll put ourselves in superstars' shoes to find out how they get their kicks.

MORE EXCERPTS FROM THE FILM

Watch the Sneaker pimps, a traveling circus of street culture. Watch

Visit the exclusive Flight Club sneaker store in New York. Watch

DJ MC Serch gets mugged - for his sneakers. Watch

Tour the New Balance sneaker factory. Watch

Visit a human performance lab to give sneakers a test. Watch

Listen to running expert, Scott Frampton's shoe fitting tips. Watch

Watch a top artist customize a pair of sneakers. Watch

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