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Downtown Kelowna advertising lacks diversity

These are some of the images currently featured on banners around the Kelowna downtown. (Chris Walker/CBC)

Some residents are concerned about the lack of diversity in City of Kelowna banners currently featured around downtown. The campaign is to promote the benefits and businesses involved in the Bernard Avenue revitalization project.

The banners are supposed to reflect people who work, live and frequent downtown.

And almost every subject is a white, able-bodied person.

Kamilla Babahani lives downtown, and walks past those images every day. She says they make her feel like an outcast in her own city, and has written a letter to Kelowna's Mayor and Council.

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Kelly Kay, the business liason responsible for the Bernard revitilizaiton project, says they put out the call to the community at large for people to participate in the photoshoot, and the city worked with the volunteers it had.

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What do you think? Should the city make an extra effort to include minorities in its publications?

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