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B.C. cherry prices plummet due to U.S. bumper crops

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Growers in the Okanagan can expect a market price of about 40 cents/lb for their cherries this year. (Contributed by: Rachel Andrew/Flikr)

It's a bumper crop for cherries this year.

But some growers have discovered, that can very bad for business.

Last week, growers who work with the Okanagan Tree Fruit Cooperative found out their cherries would fetch only 40 cents per pound.

For some, that's well below their 'break even' price, it would cost more to pick than the fruit is worth.

So they are leaving their perfectly-fine cherries on the trees to rot.

To give us a better idea of what is happening in the market right now, Daybreak reached Don Westcott, the director of grower services and logistics with B.C. Tree Fruits.

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