Policing the 'social media Olympics' pointless

The opening ceremonies get underway in London on Friday, and already social media sites are buzzing with leaked details from a rehearsal earlier this week.

That's exactly the kind of thing the International Olympic Committee is trying to prevent with a set of guidelines around what can and can't be posted online.

For his insights into how social media is shaping the Games, Daybreak reached Elias Makos, a technology journalist and analyst, and editor of thepostpc.com. He argues the rules are useless because it's virtually impossible to police what people say online, and even more difficult to prosecute.