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Brides gone wild and the future of fundraising

"Brides gone wild" do bootcamp in their wedding gowns to raise money for cancer research and awareness. (Shelley Joyce/CBC)

Friday is Daffodil Day.

That means right across the country Canadians will be wearing the Daffodil pin -- a symbol of hope and support for people living with cancer.

And this week is the final push of a month-long campaign.

On-line donations are up, but times are tough for door-to-door canvassers; they don't always get a warm welcome when they go knocking for funds.

Which makes you wonder is it time to shut the door on the neighborhood campaign for cash?

Shelley Joyce takes a look at the future face of cancer fundraising.
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