Think you're savvy enough to tell Peter Jackson's The Hobbit
from the low-budget Age of the Hobbits
? What about Kung Fu Panda
from Chop Kick Panda
? Happy Feet
from Tappy Toes
? Knock-offs like these (called "mockbusters") draft off the multi-million dollar marketing campaigns of big Hollywood films, and sometimes confuse consumers.
Ben Fritz writes about mockbusters
and other film business for the LA Times.