Bond, Booze and Brands

BOND.jpg007 will be substituting his signature martini for a lowly beer in the upcoming film Skyfall, thanks to a product placement deal with Heineken.

James Bond has long been associated with brands - but is a beer endorsement taking it too far?

Brent chats with David Leigh, author of The Complete Guide to the Drinks of James Bond and proprietor of The James Bond Dossier website.

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