With all the talk about gender roles this week, it's the perfect time to take a look at this Charles Bronson TV ad for a Japanese cologne called Mandom from 1974. This is about the manliest example of manliness ever. These are things real men do: hang out alone in piano bars, recklessly drive sports cars alone, and pouring entire bottles of cologne over their bodies, alone in their empty apartments. Mandom!

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