Tim Hortons gets it right

There are so many things that could have gone wrong with Tim Hortons oatmeal, but none of it did.pe-tims-oatmeal.jpg

It is not my habit to shill for any particular product here in this column, but Tim Hortons caught my attention the other day with an email with the subject line “Are you man enough to order a low fat, high fibre option at Tim Hortons?”

Clearly, Katie Noble at Tim Hortons has been reading Food Bytes, and in particular my post on the double down sandwich from last month. Never mind that post was more about marketing than healthy eating (something most commenters seemed to miss), I could not resist looking into a fast food chain healthy option.

So not long after getting the email, I took a break from my early morning shift and nipped across the street to grab some oatmeal.

Katie informed me that the oatmeal was “slow-cooked for 45 minutes every morning,” so the first thing that could have gone wrong - instant oatmeal - didn’t. Still, you can mess it up: too much salt, too much sugar. But the nutritional information looked good.

And yes, it tasted good too. It’s easy to have oatmeal go wrong, but on the other hand, it’s not that difficult to make it right either. You just have to decide you want to.

So kudos, Tims. I hope Canadians buy in.