Are you man enough for this sandwich?
- October 19, 2010 10:24 AM |
- By Kevin Yarr
"Big bun, puny chicken." What are these guys really talking about?
With the marketing for its new Double Down, KFC makes the case that there is nothing more challenging to your manhood than a wimpy sandwich.
The ad starts with three complaining men. They get no satisfaction from chicken sandwiches. These guys have been unmanned by the bun, their voices artificially raised like castrati.
KFC to the rescue! With the Double Down, the bun is replaced by two pieces of breaded, deep-fried chicken breast. As the commercial nears its climax, with the men brandishing their Double Downs, their voices get deeper and deeper.
This is not the first fast-food ad to be clearly aimed at men. The Wendy's Baconator ad is an all-male production, but that promotion misses the mark. The men in Baconator ad are feminized, cut-out faces superimposed over the heads of girls screaming for pop stars. Amusing perhaps, but unmanly.
KFC has lifted the veil on what enormous, fat-drenched, sodium-infused sandwiches are all about. Don't let the nutritionists push you around. Leave the arugula salads, tofu stir-fries and vegetable smoothies for women and the poor excuses for maleness who dine (these guys don't even eat, they dine!) with them.
If you're brave enough to reclaim your manhood, KFC has the sandwich for you.
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