A Canadian ice cream flavour, eh?
- April 21, 2010 12:44 PM |
- By Amber Hildebrandt
Jostein Solheim poses with a cone and a scoop at the Ben & Jerry's ice cream plant in Waterbury, Vt., in March, 2010. (Toby Talbot/Associated Press)
Ever the marketing genius, Ben & Jerry's is crowdsourcing the name of its latest ice cream flavour, asking Canadians to decide the moniker.
A combination of vanilla ice cream, fudge-covered waffle cone pieces plus a fudge swirl, the ice cream has already hit shelves, but with a temporary title, We are Waffling.
The Vermont-based company known for its quirky names is soliciting the suggestions via its Canadian Facebook page.
This isn't the first time Ben & Jerry's has marketed a Canadian-specific flavour. Last year, it released If I Had 1,000,000 Flavours, a nod to the Barenaked Ladies' hit song from the 1990s.
After a quick gander at the ideas for the newest flavour that have been floated so far, here are a few of my favourites:
- Jane Auster: A Moose-bouche
- Mari Tree: Oh, Cone-a-da
- Chrissi Sheppard: The Northern Bites
- Danielle Bennett Dimovski: True North Strong & Free Fudge
Many posts ignore what's actually in the ice cream combination, instead suggesting titles playing on iconic Canuck treats like Saskatoon berries and maple syrup.
Which begs the question: Should the flavours selected be more Canadian? If so, what would be the most suitable mix?
About the Authors
- Elizabeth Bridge is a producer with CBC's Digital Archives project. She got her start in the kitchen baking brownies and making fudge but is still trying to get pastry right.
- Andrea Chiu
is an associate producer at CBC Radio Digital. Though she loves to eat, cook and discuss food,
don't ask her to bake. It never turns out well. She tweets as @TOfoodie on Twitter and organizes food and wine events in Toronto called FoodieMeet.
- Amber Hildebrandt
works for CBCNews.ca in Toronto. Growing up on a farm in Manitoba, she acquired an insatiable appetite, but it was during a stint in Japan that she developed her discerning tastebuds and foodie ways.
- Tara Kimura
is a multimedia producer for CBCNews.ca.
- Andree Lau
is a CBC web reporter in Calgary. Her journalism career includes seven years as a CBC-TV reporter. Her own blog called "are you gonna eat that?" chronicles her eating adventures (including sampling snake and camel hoof tendon).
- Jessica Wong
is a CBCNews.ca writer who loves to eat and cook, as well as discuss, read and watch programming about food, sometimes all at once.
- Kevin Yarr
, CBCNews.ca's writer in Prince Edward Island, wrote about food and beer for national and regional magazines before joining the CBC. He acquired a desire for new tastes on his first trip to Europe, and an appreciation of eating locally and in season when he finally settled down on P.E.I.
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