CBC News
Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

The incredible shrinking recipes

hildebrandt-amber-52.jpg
by Amber Hildebrandt, CBCNews.ca

Reductions I can handle, but reducing a recipe to a 140-character Tweet seems like a recipe for disaster.

maureen-evans.jpg
Maureen Evans tweets from a rented castle in Northern Ireland. (Courtesy of Maureen Evans)

But that's exactly what Maureen Evans, 27, of British Columbia does from a rented castle in Northern Ireland, where she lives with Twitter's former lead architect Blaine Cook.

She first began condensing recipes in the fall of 2007. Her Twitter fan base has since expanded to nearly 12,000 and she's been featured in articles such as one last week in the New York Times. As Lawrence Downes notes in his article it's not so much about the practicality of Tweeting recipes but the fun in decoding the extreme abbreviation - and the surprise at each success.

Here's an excerpt of an interview I did with Evans on Twitter. You can find her at www.twitter.com/cookbook.


CBCfoodbytes: First question: tell me about what gave you the idea to tweet recipes?

Cookbook: I wanted to share my love of food with busy friends. Blaine was building Twitter, and it seemed ideal for feeding recipes into busy lives!

CBCfoodbytes: What kind of response have you had from your followers?

Cookbook: Isn't followers an odd word? It's been more like we're at a virtual table: having conversations, swapping ideas. Response has been involved!

CBCfoodbytes: Do you try all your recipes before putting them online? Where do you get the recipes from?

Cookbook: Most are tested; I'm making today's as we tweet. They're old favourites, travel experiences, grandma's cooking and seasonal food from books.

CBCfoodbytes: What kind of comments/ideas do your 'followers' send you?

Cookbook: Recently, kind words; find myself blushing at my computer a lot! But often they're seeking advice, on matters from bumper crops to Diabetes.

CBCfoodbytes: What do you make of all the attention your tweets have received?

Cookbook: I'm awed, and honoured to inspire. I think it shows that although many people feel too busy to cook, slow food remains a subject of passion.

CBCfoodbytes: Tell me about some recipes that have proved difficult or almost impossible to tweet?

Cookbook: Gnocchi: steam/peel/mill lb tater. Knead w .25t salt/10T flour. Scissor fr pastrybag to 2L simmering milk/t salt~m to float. Srv w parm/s+p.

Cookbook: Gnocchi was tough! My goal is always to be clear and concise, so recipes that are ingredient and method heavy are a challenge. I love that.

CBCfoodbytes: How long have you been tweeting recipes? And where do you go from here?

Cookbook: I started with Bread on Oct 25, 07, with 240 recipes since then! I'll keep going, but I'm excited to see people tweeting recipes themselves.

Cookbook: The original purpose is unfolding: busy people are tweeting about food. There's potential for a DIY food community... things are cooking up!

« Previous Post | Main | Next Post »

This discussion is now Open. Submit your Comment.

Comments

Ricardo

Montreal

Maureen's got to get out more - if people are SO busy wouldn't they order in or dine out? Got to be online then why wouldn't people w/ iPhones or Blackberry's just got to a recipe site? Sorry not buying into being a "Twit".

Posted April 29, 2009 05:13 PM

Gaki

Edmonton

Are you KIDDING ME?

She takes other people's recipes, puts them into shorthand so that they'll fit into Twitter's 120 character limit and does this with the boundless idle time she has because her boyfriend is filthy rich and rents a CASTLE IN IRELAND?

Who the hell picks stories for the CBC? Out of all the interest and skilled people in the world, this is the best you could come up with? A bored, shiftless 20 something living off her boyfriend's money and pissing around with technology in her spare time?

Call me when she actually makes something of import.

Posted April 30, 2009 07:43 AM

Rob

I have to disagree with Ricardo. The idea of condensing a recipe into such a small space strikes me as a real intellectual challenge, maybe not a par with composing a sonnet, but along the same lines.

Lots of tweets are crap, of course, but so is lots of everything else. And if you read the interview carefully, you'll see that Maureen shows an economy of expression in her replies that lots of us could use more of.

Posted April 30, 2009 08:31 AM

Roxanne

There is a tweeting, ipod, cellphone,internet
generation that exists today and has sooo much time for all this no wonder they have no clue how to learn something in the kitchen as in "real cooking". Time well spent instead of this
constant checking and texting if you ask me.
Its become silly.

Posted April 30, 2009 08:58 AM

James

Edmonton

Roxanne: Because if you make one of her recipes, you're not actually cooking for real? Please.

And don't insult an entire generation based on some bizarre unfounded opinion you have about it. Since when are technology and cooking mutually exclusive? Believe it or not, it's possible to have an iPod, cell phone, and the internet and still cook. If anything, having access to a wider variety of recipes, how to videos, and actual interactions with more experienced cooks has made me a better one myself.

You also realize the irony of saying this online in the comments section of a blog about cooking, right? I bet when you learned how to cook, you had to walk barefoot in the snow to the grocery store, uphill both ways.

Please.

Posted April 30, 2009 09:40 AM

Henry

Vancouver

Anything to encourage people to cook is a plus. Cooking is a lost art; we need to learn more of it. If twittering makes it easier, then perhaps the books and pages of recipes won't be so intimidating.

However, I see twitter recipes more for intermediate cooks who know their way around a kitchen. It's hard for a beginner to decipher the twitter let alone understand the process that happens when you actually cook.

Posted April 30, 2009 10:09 AM

Shane

Calgary

Lame.

Slow down. Disconnect once in a while. Cooking is a great time to do just that.

Posted April 30, 2009 10:19 AM

Pudding Tame

Vancouver

How stupid does "Breaker breaker good buddy! What's yer 20?" sound?

Twitter's the CB radio of 2009.

Posted April 30, 2009 11:02 AM

Terry

So, my tax dollars paid not only for this "article", but also Maureen's layabout lifestyle of soi-disant "writing and cultural resistance"?

Who do I call to get that money back so that it can go toward something more worthwhile, like, say, some grad student developing vaccines.

Posted April 30, 2009 03:21 PM

Maureen

Belfast

I'm the writer of the recipes, so if I may pipe in: I'm not sure what leads people to believe there is only one way to use Internet tools, and that is gluttonously. The Internet is like butter -- of course a predominate diet of it is bad for you, but that fact doesn't preclude having just a little. In fact, a little is great!

And of course, looking at Twitter as a form of expression: of course most of it is silly, but not a significantly higher proportion than is silly in magazines, television, novels, phone calls... For every great book there are innumerable pulp romances. For every intelligent phone conversation there are infinite insipid chats. Does that mean we should give up on books and telephones? I should hope not.

As for the notion that the tiny @cookbook is laying siege to traditional cooking, this seems akin to believing gay marriage is bent on destroying the institution of the family. Don't worry, it's not! I like tiny recipes and long ones -- I use both! Roxanne, you give me too much credit if you think I make the recipes up in my head. I abbreviate them from "real" recipes most of the time, and test all of them out).

And rest assured, Shane and Ricardo, that I revel in the outdoors -- I garden, walk for hours, love deep wilderness camping -- and spend as much time as I can off my computer. I don't even have a cell phone. The fact remains, though, that I'm a writer. The computer is necessarily my primary work tool. Participating in an online community based on offline activity provides five minutes of relaxation in my virtual workspace (yes, that's right -- I'll spend just five minutes a pop on Twitter -- I'm busy with grad school, for Pete's sake) and as well, it reminds me and 12,000 other people of something "real" we love doing.

So... would anyone mind elucidating the down-to-earth benefits of offhand snarks?

Posted April 30, 2009 05:18 PM

Maureen

Belfast

Terry, how do you gather that you have paid for my education? It wasn't government funded; I saved up. Of course, I don't write Twitter recipes as schoolwork, either, so your argument is senseless at all levels.

Posted May 1, 2009 10:35 AM

Suzanne e.

Montreal

Thank you Maureen for replying to the many who don't get it and who then make snap judgements about you. Granted I don't know you either but I tend to think I would like to, just based on your replies to the "snarks"
Good luck and keep on Tweeting (I don't but at the moment, I just might start!)

Posted September 12, 2009 01:16 PM

« Previous Post | Main | Next Post »

Post a Comment

Disclaimer:

Note: By submitting your comments you acknowledge that CBC has the right to reproduce, broadcast and publicize those comments or any part thereof in any manner whatsoever. Please note that due to the volume of e-mails we receive, not all comments will be published, and those that are published will not be edited. But all will be carefully read, considered and appreciated.

Note: Due to volume there will be a delay before your comment is processed. Your comment will go through even if you leave this page immediately afterwards.

Privacy Policy | Submissions Policy

Food Bytes »



About the blog

From trends and culture to politics and nutrition, Food Bytes serves up tasty tidbits about food and the issues surrounding it that flavour our everyday lives.

About the writers

Amber Hildebrandt Amber Hildebrandt writes for CBCNews.ca in Toronto. Growing up on a farm in Manitoba, she acquired an insatiable appetite, but it was during a stint in Japan that she developed her discerning tastebuds and "foodie" ways.

Andrea Chiu Andrea Chiu is an associate producer at CBC Radio Digital. Though she loves to eat, cook and discuss food, don't ask her to bake. It never turns out well. She tweets as @TOfoodie on Twitter and organizes food and wine events in Toronto called FoodieMeet.

Tara Kimura Tara Kimura is the consumer life reporter for CBCNews.ca, covering a wide range of issues that range from rising food costs and the growing organic movement, to new trends in the marketplace.

Andree Lau Andree Lau is a CBC web reporter in Calgary. Her journalism career includes seven years as a CBC-TV reporter. Her own blog called "are you gonna eat that?" chronicles her eating adventures (including sampling snake and camel hoof tendon).

Jessica Wong Jessica Wong is a CBCNews.ca writer who loves to eat and cook, as well as discuss, read and watch programming about food, sometimes all at once.

Kevin Yarr Kevin Yarr, CBCNews.ca's writer in Prince Edward Island, wrote about food and beer for national and regional magazines before joining the CBC. He acquired a desire for new tastes on his first trip to Europe, and an appreciation of eating locally and in season when he finally settled down on P.E.I.

Elizabeth Bridge Elizabeth Bridge is a writer with the CBC Digital Archives in Toronto. She first ventured into the kitchen as a child to indulge a sweet tooth by baking cookies and making fudge. A student budget compelled her to be a vegetarian (for a while) and instilled in her an ongoing curiosity about food and cooking.

Related

Food features

Recent Posts

Cheesy synchronicity
Thursday, September 10, 2009
Casting a spell with doughnuts
Monday, August 31, 2009
Eating local takes a hit
Friday, August 21, 2009
Summertime sipping
Wednesday, August 19, 2009
Double happiness without shark fin
Monday, August 17, 2009
Subscribe to Food Bytes

Archives

September 2009 (1)
August 2009 (7)
July 2009 (7)
June 2009 (8)
May 2009 (13)
April 2009 (12)
March 2009 (10)
February 2009 (9)
January 2009 (9)
December 2008 (16)
November 2008 (13)
October 2008 (12)
September 2008 (11)
August 2008 (9)
July 2008 (12)
June 2008 (10)
May 2008 (16)

Categories

Agriculture (13)
Amber Hildebrandt (27)
Amuse-bouche (40)
Andree Lau (31)
Culture (52)
Elizabeth Bridge (13)
Health (15)
Industry (33)
Jessica Wong (33)
Kevin Yarr (21)
Leigh Felesky (3)
Politics (12)
Tara Kimura (35)
Trends (39)
[an error occurred while processing this directive]
Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

Whitney Houston's funeral to be held Saturday video
Pop star Whitney Houston's funeral service will be held Saturday in the New Jersey church where she first showcased her singing talents as a child.
Eurozone meeting on Greek bailout cancelled video
A meeting of the finance chiefs of the 17 euro countries to discuss Greece's second multibillion bailout planned for Wednesday was called off after Athens failed to deliver on several demands made by its partners in the currency union.
CN blamed for fatal train derailment in Illinois
CN is being blamed for a 2009 train derailment in Illinois, in which several cars went off the tracks and caught fire, killing one person and injuring seven others.
more »

Canada »

updated Legalize pot, say former B.C. attorneys general video
Four former B.C. attorneys general are joining a coalition of health and justice experts calling for the legalization of marijuana.
Online surveillance bill targets child porn: Toews video
A bill that would give police and intelligence agencies new powers to access Canadians' electronic communications is needed to protect against child pornography, says Public Safety Minister Vic Toews.
breaking Botox injected by unlicensed practitioners
Some Vancouver-area medical spas are ignoring Health Canada regulations that Botox be prescribed and injected by a physician, a CBC News investigation has revealed.
more »

Politics »

Trudeau says sovereignty less of a bogeyman now video
Justin Trudeau says sovereignty is less of a bogeyman than it once was as he defends himself against accusations he's sympathetic to the desire to leave Canada.
Online surveillance bill targets child porn: Toews video
A bill that would give police and intelligence agencies new powers to access Canadians' electronic communications is needed to protect against child pornography, says Public Safety Minister Vic Toews.
MacKay says submarine fleet has 'spotty' history
The ongoing maintenance for Canada's troubled submarine fleet is "on track" despite the damage suffered by HMCS Corner Brook from a crash last year, Defence Minister Peter MacKay says, adding that the history of the fleet is "spotty."
more »

Health »

Chronic fatigue may be reversed with exercise
Taking it easy is not the best treatment for chronic fatigue syndrome, rather exercise and behaviour therapy are, a large study finds.
AT&T buys T-Mobile USA for $39B US
AT&T Inc. said Sunday it will buy T-Mobile USA from Deutsche Telekom AG in a cash-and-stock deal valued at $39 billion US, becoming the largest cellphone company in the U.S.
Milky Way home to 50 billion planets: NASA
Scientists have compiled the first cosmic census of planets in our galaxy: at least 50 billion planets are estimated to call the Milky Way home.
more »

Arts & Entertainment»

audio Regent Park dance studio heralds culture of change audio
A Toronto dance company opens its new home Tuesday in Regent Park — the neighbourhood with Canada's biggest social housing project.
Whitney Houston's funeral to be held Saturday video
Pop star Whitney Houston's funeral service will be held Saturday in the New Jersey church where she first showcased her singing talents as a child.
Prospective WSO maestros unveiled
The Windsor Symphony Orchestra unveiled a shortlist of prospective music directors on Tuesday, and the public will have a hand in selecting the finalist.
more »

Technology & Science »

Online surveillance bill targets child porn: Toews video
A bill that would give police and intelligence agencies new powers to access Canadians' electronic communications is needed to protect against child pornography, says Public Safety Minister Vic Toews.
New iPad anticipated in March
The latest version of Apple's iPad tablet will launch in early March, according to blog and media reports this week.
Higgs boson hunt aided by energy boost
The world's largest particle accelerator is ramping up its beam energy in hopes that scientists will learn definitively this year whether the last undiscovered particle in the Standard Model of Physics exists.
more »

Money »

Eurozone meeting on Greek bailout cancelled video
A meeting of the finance chiefs of the 17 euro countries to discuss Greece's second multibillion bailout planned for Wednesday was called off after Athens failed to deliver on several demands made by its partners in the currency union.
Air Canada confident it can reach deal with pilots
Travellers flying Air Canada can keep booking their flights as negotiations continue with a new federally appointed mediator to help resolve an ongoing contract dispute between the airline and its pilots.
CPP invests $1.8B in U.S. malls
The Canada Pension Plan Investment Board is making a whopping $1.8-billion investment in shopping malls in the U.S. with a new joint venture agreement with the Westfield Group in its biggest real estate deal to date.
more »

Consumer Life »

Honda recalls Fit subcompacts
Honda Canada says it will recall 14,640 of its 2009 and 2010 Fit subcompact cars to replace lost motion springs.
U.S. travel fee proposal criticized by Harper
Prime Minister Stephen Harper says he doesn't think much of a new border tax that's being proposed by the United States, calling it a cash grab designed to help a budget crisis.
Bell class action suit approved by Que. court
A Quebec Superior Court judge has authorized a class action lawsuit to go ahead against Bell Mobility.
more »

Sports »

Scores: NHL NBA

blog Oilers face difficult decisions with Hemsky, Gagner
The Edmonton Oilers could use some blue-line help and with a plethora of forwards, like Ales Hemsky and Sam Gagner, general manager Steve Tambellini has some options on trade deadline day, writes CBCSports.ca senior hockey writer Tim Wharnsby.
Colts owner to meet with Manning this week
Jim Irsay expects to meet with Peyton Manning in the next seven days, and the Colts owner tells The Indianapolis Star the return of the four-time MVP depends on his willingness to restructure his contract.
Messi, Barcelona master Leverkusen: Champions League video
Lionel Messi helped Barcelona shake off its domestic troubles in Spain by inspiring the defending champions to a 3-1 victory at Bayer Leverkusen in the round of 16 of the Champions League.
more »

Diversions »

[an error occurred while processing this directive]
more »