The Mona Lisa in burger grease
- March 18, 2009 3:58 PM |
- By Andree Lau
by Andree Lau, CBCnews.ca
If you consume popular culture, you will be familiar with Wendy's "Where's the beef?" and the zoom-zoom kid from Mazda commercials.
Certain ad campaigns have an instant resonance with an audience and catapult products to success.
Arby's, the roast beef sandwich chain, has released a commercial that would make traditional advertisers extremely uncomfortable. For starters, Arby's brand doesn't show up anywhere in the ad. You can also only view it online.
The one minute-24 second video shows artist Phil Hansen ordering 10 hamburgers from an unidentified drive-thru — and creating the Mona Lisa with the grease from those burgers.
The only hint that the video is part of a bigger campaign is a website address, www.burgergreaseart.com, which takes you to Arby's Roastburger page.
The tagline: "Never fried. Never greasy. The burger done better."
Now that's effective marketing.
About the Authors
- Elizabeth Bridge is a producer with CBC's Digital Archives project. She got her start in the kitchen baking brownies and making fudge but is still trying to get pastry right.
- Andrea Chiu
is an associate producer at CBC Radio Digital. Though she loves to eat, cook and discuss food,
don't ask her to bake. It never turns out well. She tweets as @TOfoodie on Twitter and organizes food and wine events in Toronto called FoodieMeet.
- Amber Hildebrandt
works for CBCNews.ca in Toronto. Growing up on a farm in Manitoba, she acquired an insatiable appetite, but it was during a stint in Japan that she developed her discerning tastebuds and foodie ways.
- Tara Kimura
is a multimedia producer for CBCNews.ca.
- Andree Lau
is a CBC web reporter in Calgary. Her journalism career includes seven years as a CBC-TV reporter. Her own blog called "are you gonna eat that?" chronicles her eating adventures (including sampling snake and camel hoof tendon).
- Jessica Wong
is a CBCNews.ca writer who loves to eat and cook, as well as discuss, read and watch programming about food, sometimes all at once.
- Kevin Yarr
, CBCNews.ca's writer in Prince Edward Island, wrote about food and beer for national and regional magazines before joining the CBC. He acquired a desire for new tastes on his first trip to Europe, and an appreciation of eating locally and in season when he finally settled down on P.E.I.
Categories
All News blogs
Most Commented
Most Recommended
Food Bytes
Most Commented
Most Recommended
Recent Entries
- Food in times of sorrow
- In spring, a doctor discovered that my grandfather had glioblastoma multiforme, the deadliest and most aggressive primary brain tumour. As he battled the tumour over the following months, it was food that connected the family and allowed him to still 'live' instead of merely survive. Later on,... Continue reading this post
- Going deep in Chicago
- No, I’m not talking the Chicago Cubs, I’m talking Pizzaria Uno, creator of the original deep dish pizza.... Continue reading this post
- Q&A with Khalil Akhtar, host of The Main Ingredient
- The Main Ingredient is one of CBC Radio's new summer programs. It's an inside look on the food we grow, buy and eat. In a Q&A, host Khalil Akhtar took the time to discuss his relationship with food and why... Continue reading this post
Comments (4)
Now I wonder...how will the Mona Lisa look as a mural on our arteries?
That video is hilarious and gross at the same time.
This artist does his best work in oils.
Maybe Phil could try charcoal ?
Hmmm, interesting, but is it art?