The Mona Lisa in burger grease
- March 18, 2009 3:58 PM |
- By Andree Lau
by Andree Lau, CBCnews.ca
Certain ad campaigns have an instant resonance with an audience and catapult products to success.
Arby's, the roast beef sandwich chain, has released a commercial that would make traditional advertisers extremely uncomfortable. For starters, Arby's brand doesn't show up anywhere in the ad. You can also only view it online.
The one minute-24 second video shows artist Phil Hansen ordering 10 hamburgers from an unidentified drive-thru — and creating the Mona Lisa with the grease from those burgers.
The only hint that the video is part of a bigger campaign is a website address, www.burgergreaseart.com, which takes you to Arby's Roastburger page.
The tagline: "Never fried. Never greasy. The burger done better."
Now that's effective marketing.
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