Mega coffee, ASAP!
Monday, November 10, 2008 | 03:49 PM ET
By Tara Kimura, CBCNews.ca
In the new movie Role Models, the frustrated character Danny delivers a sharp rant against the rebranding of small, medium and large at Starbucks.
Danny – as portrayed by Paul Rudd – orders a large black coffee. When the server tells him a venti is large, he replies: "No venti is 20." He proceeds to bicker with the barista and his girlfriend, charging that only Fellini would order his coffee using Starbucks' terminology.
In an interview at the New Yorker festival last month, Rudd discussed his disdain for the trendy new monikers. Rudd explained that for him, the new cup sizes are on par with the phrases "been there done that," "ASAP" and "24-7."
"What is wrong with small, medium and large?" he asked. "Nothing. [The new labels] just make the world a worse place."
He also noted the demise of small, medium and large has not been limited to the U.S. One coffee shop in England uses Mega for its large designation, he said.
"There are such inconsistencies with language. I'll take a mega coffee?" he said.
What are your food packaging pet peeves?
This discussion is now Open. Submit your Comment.
Post a Comment
About the blog
From trends and culture to politics and nutrition, Food Bytes serves up tasty tidbits about food and the issues surrounding it that flavour our everyday lives.
About the writers
Amber Hildebrandt writes for CBCNews.ca in Toronto. Growing up on a farm in Manitoba, she acquired an insatiable appetite, but it was during a stint in Japan that she developed her discerning tastebuds and "foodie" ways.
Andrea Chiu is an associate producer at CBC Radio Digital. Though she loves to eat, cook and discuss food, don't ask her to bake. It never turns out well. She tweets as @TOfoodie on Twitter and organizes food and wine events in Toronto called FoodieMeet.
Tara Kimura is the consumer life reporter for CBCNews.ca, covering a wide range of issues that range from rising food costs and the growing organic movement, to new trends in the marketplace.
Andree Lau is a CBC web reporter in Calgary. Her journalism career includes seven years as a CBC-TV reporter. Her own blog called "are you gonna eat that?" chronicles her eating adventures (including sampling snake and camel hoof tendon).
Jessica Wong is a CBCNews.ca writer who loves to eat and cook, as well as discuss, read and watch programming about food, sometimes all at once.
Kevin Yarr, CBCNews.ca's writer in Prince Edward Island, wrote about food and beer for national and regional magazines before joining the CBC. He acquired a desire for new tastes on his first trip to Europe, and an appreciation of eating locally and in season when he finally settled down on P.E.I.
Elizabeth Bridge is a writer with the CBC Digital Archives in Toronto. She first ventured into the kitchen as a child to indulge a sweet tooth by baking cookies and making fudge. A student budget compelled her to be a vegetarian (for a while) and instilled in her an ongoing curiosity about food and cooking.
- Chinese banquet dinner
- Thursday, April 9, 2009
- Share your Easter recipes
- Thursday, April 9, 2009
- Ode to the sandwich
- Wednesday, April 8, 2009
- Sweet treats and salty science
- Monday, April 6, 2009
- Peeking into your kitchen
- Thursday, April 2, 2009
- Subscribe to Food Bytes
- April 2009 (6)
- March 2009 (10)
- February 2009 (9)
- January 2009 (9)
- December 2008 (16)
- November 2008 (13)
- October 2008 (12)
- September 2008 (11)
- August 2008 (9)
- July 2008 (12)
- June 2008 (10)
- May 2008 (16)