New twist technology to generate ice
Friday, September 21, 2007 | 04:08 PM ET
Coca-Cola may be adding a new twist to its bottles, using new technology that creates instant ice when the bottle is cracked open.
The beverage company has plans to introduce Sprite Super Chilled products to the UK market next year, according to Marketing Week.
A trigger mechanism in the bottle will spur the creation of ice, according to the report. New vending machines will have to be built to dispense the bottles.
If the technology proves appealing to consumers, it may be used with the company's other lines, including Coke and Diet Coke.
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