An Arizona clothing store has installed a video system it calls Butt Cams in its dressing rooms to help curious consumers get a better view of their behinds.

Hub Clothing co-owner Tom Simon said he developed the system — where cameras are linked to a video screen in the dressing room — after watching consumers twist their torsos to determine if a pair of jeans proved flattering.

"They want to look good to other people, not just themselves," Simon said. "And even though it seems ridiculous, there's nothing you wear more than jeans."

With files from the Associated Press