Designer grocery bags eliminate plastic — for $900
Tuesday, May 8, 2007 | 08:49 AM ET
The Associated Press
A trip to the grocery store is becoming a lot more fashionable as consumers look to designer totes to bag their greens and express their style.
Hermes, Stella McCartney and Consuelo Castiglioni of Marni are among the top designers now offering reusable shopping bags that are chic and pricey. The bags give shoppers an alternative to paper or plastic without sacrificing style.
The Silky Pop Hermes bag, which will go on sale in the United States this summer, has a price tag of $960 US. Made of hand-wrought silk, it collapses into a wallet-size pouch of calfskin.
Castiglioni's foldable nylon bag retails for $843 US. The Stella McCartney organic canvas shopper sells for a mere $495 US.
Reusable shopping bags — until now mostly confined to farmers' markets and health food co-ops — have increased in popularity as cities consider banning the use of plastic bags and encourage shoppers to do more for the environment.
Earlier this year, San Francisco became the first major U.S. city to ban the use of non-biodegradable plastic grocery bags. Since then, cities from Boston to Berkeley have taken up similar proposals. In April, the northern Manitoba town of Leaf Rapids became the first municipality in Canada to outlaw the use of plastic shopping bags.
While the designer bags are eye-catching, cheaper totes are also grabbing attention. Trader Joe's sells a $1.99 bright blue-and-green print polypropylene sack. And the "I'm Not a Plastic Bag" by British handbag designer Anya Hindmarch goes for $15 US, although it has fetched 10 times that much on the eBay auction website.
This month's Vogue magazine urges fashionistas to become more bag-wise.
"No loitering, girls," wrote contributing editor Sarah Mower. "Today, let us go out and harness the power of fashion to change the way the nation shops."
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