Execs love it. Who wouldn't?
- March 7, 2007 5:27 PM
- By Commodities
Day-to-day life rubbing you raw? Call the Bank of Montreal.
Once limited to loans, stocks and RRSPs, the bank is moving into "concierge and lifestyle services" for busy – and well off – execs.
A new service call enCircle EXEC promises relief from the tedium of daily life. The program is intended to help executives, professionals and business owners "who are trying to both care for children and aging parents, and who simply don’t have the time to manage their personal day-to-day affairs as closely as they’d like to," said Jean Blacklock, vice-president of BMO Harris Private Banking.
According to the Canadian Press, the service could range from doing laundry or groceries, to finding an emergency day care, to arranging for advice on relationships.
So what's the catch? Well, the domestic help is packaged with a financial management service, and users need to have a minimum of $500,000 in investable assets. And there are fees.
Based on focus groups, “executives loved the concept,“ Blacklock said.
Do my groceries? What's not to love?
is a multimedia producer for CBCNews.ca. Categories
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