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Why creative young people are turning to DIY culture

DIYmontage.jpgDIY - do it yourself - is a growing cultural movement.

We're talking about everything from crafters selling handmade dolls to "zines" published in basement apartments, from artisanal bakeries to indy record labels.

There's also a booming online presence, with sites like Etsy giving an at-home crafters the opportunity to sell their designs around the world.

But what's driving this generation of creative young people to eschew more formal employment?

For some, it's a desire to avoid corporate and consumer culture. But for others, it may not even be a choice due to an increasingly unstable job market. 

 "I think creative labour is attractive to people in sometimes dangerous ways," says Miranda Campbell is an English professor at Dawson College and the author of "Out of the Basement: Youth Cultural Production in Practice and in Policy." 

 "People see it as glamourous. That it is outside of dull-seeming traditional employment. It has that appeal that you can have autonomy and do thing on your own, but I think it can be very challenging to make a living."

Listen to Jeanette's interview with Miranda Campbell and with Tessa Smith, the director of Puce Pop, a market for Montreal's designers, crafters and artists started by Pop Montreal. 

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(Bread photo: Julie Van Rosendaal/CBC)