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Online shopping shapes in-store experience

MM.JPGMontreal designer Marissa Minicucci was a fashionista favourite with her line M Siamo. Her clothes even showed up on the red carpet in at the Oscars.

But the business side of fashion got her down, and she closed shop in 2008.

Now she's back with a new line: Minicucci and Marcanio

She also has a whole new approach, with combines online shopping with the in-store experience. 

She calls in "InLine" shopping.

Listen to Cinq à Six host Jeanette Kelly interview Marissa Minicucci.

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(Image: Screen grab from http://www.wearmm.com/

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