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Holt Renfrew launches spinoff stores, hr2

12.10.26 HR2 .jpg

Quebec-based luxury chain Holt Renfrew is about to add some new members to its retail family.

The first location of a mid-priced spinoff chain, hr2, will open in March 2013 at Quartier Dix/30

Listen to Jeanette's interview with Holt Renfrew's managing director for Quebec, Joceyn Dumas.


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The opening of this new line of hr2 stores is part of a growing battle between Canadian and American companies for the mid-range market in Quebec, according to Université of Montréal marketing professor Jacques Nantel.  

Listen to the interview: 

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