Lolë, a made-in-Quebec activewear success story
Lolë (an acronym for "live out loud everyday") started in Quebec and now has stores all over North America and Europe, with eyes on expansion to Asia, as well.
Bernard Mariette, the CEO of the parent company of Lolë, says activewear and streetwear are rapidly intersecting, and he predicts yoga pants will have as big an impact on the way we dress as jeans did in the 20th century.
Listen to Bernard Mariette's conversation with Jeanette:
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