host picture

  | Bookmark and Share

Lolë, a made-in-Quebec activewear success story

lole.jpgIf Quebec is the perfect place to make activewear, Lolë is puts the principal into practice.

Lolë (an acronym for "live out loud everyday") started in Quebec and now has stores all over North America and Europe, with eyes on expansion to Asia, as well.

The company recently brought Andy Thê-Anh on board to design it's technical-yet-feminine activewear.

Bernard Mariette, the CEO of the parent company of Lolë, says activewear and streetwear are rapidly intersecting, and he predicts yoga pants will have as big an impact on the way we dress as jeans did in the 20th century.

Listen to Bernard Mariette's conversation with Jeanette:

Download Flash Player to view this content.