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Quebec a "hub" for sportswear design

jacquesnantel.JPGQuebec has four distinct seasons, people with deep rural roots, and a long tradition of garment manufacturing.

This, according to HEC marketing professor Jacques Nantel, is the perfect recipe for a successful sportswear design industry.

According to Nantel (pictured), sportswear and activewear is one of top-five growing industries in Canada since the 208 financial collapse.

"It's one of the few industries that has been surviving and thriving across that turmoil."

There is a market of 1.5 billion dollars in Canada. In Quebec 300-400 million dollars of sales are made each year.

Sales of sportswear are growing by about six per cent a year, even outstripping the growth of electronics.

Listen to Jeanette's interview with Professor Nantel:

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(Photo: Courtesy of Jacques Nantel)