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La Presse Wants Plus

lapresseplus.jpgNewspapers are trading paper for pixels as they desperately try to find ways to make more money! La Presse Plus, the tablet app, is trying to change the way the newspaper has been telling stories for the past 100 years. 

The new tablet application contains all that would be in the print edition but more: interactivity, video, and data representations.

Simon Jennings, who is in charge of selling ads for La Presse, says that the advertising world has been receptive. Click below to listen to Jeanette's conversation with Simon! Are you going to give up your morning paper for a pixel? Let us know what you think by Tweeting with #5a6 or visiting us on our Facebook page.

(Photo: La Presse Plus website)
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