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Ads put car company under pressure

FRESHPAINT.jpgChevrolet recently used images of graffiti in marketing for their Sonic model of cars.

Sterling Downey, the founder of the Fresh Paint Gallery and the Under Pressure Graffiti festival says the images in the ads were taken from a mural that was created for the festival.

Now, he wants Chevrolet to compensate the artists.

But how can the law protect a form of art that is itself often illegal?

Listen to Jeanette's conversation with Sterling Downey:

 

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Corporations often draw on images from subcultures to sell their products, especially when a younger demographic is the target audience.

But there can be pitfalls in this strategy, says Justin Kingsley of the advertising agency, Sid Lee.

Listen to his conversation with Jeanette:

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We contacted Chevrolet and the ad agency the company works with. They did not provide a comment at the time of our broadcast.

There is an exhibit on right now at the Fresh Paint Gallery about this situation. For more photos, see our Facebook page.

(Photo credit: Kallee Lins) 

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