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Marketing direct to your mobile phone

If you pass nearby a Couche-Tard store with your smart phone, don't be surprised if you receive a message from the store. 

The convenience store chain is the first business in Quebec to use a new form of mobile marketing that delivers advertisements or special offers to your mobile phone. 

The system was installed in Mac's and Couche-Tard stores across Canada last week. 

Alex Romanov is the CEO of iSign Media Solutions Inc., the company that developed the technology. Listen to his conversation with Cinq à Six host Jeanette Kelly. 

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(Image courtesy iSign Media Solutions Inc.)