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Peter Simons wants avant garde design in suburban malls

simons.jpgPeter Simons is the president of the Simons group of department stores.

The family company started in 1840 in Quebec City. (We highly recommend checking out this excellent history of the company on the Simons Web page.)

Simons sell clothes, from fast fashion to high-end. But Peter Simons is also passionate about architecture and art. (We also recommend this page on art purchased by the company.)

He says he strives to create stores with interesting and avant garde design, even in the much-maligned suburban shopping mall.

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(Photo: Simons store in Place Sainte-Foy. Courtesy of Simons.)