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The art of food packaging

XavierMor.jpgJordan LeBel is a professor of food marketing at Concorida University.

But he's perhaps better known as "Dr. Chocolate". For more than a decade, he has been studying all aspects of the chocolate industry.

LeBel in Europe right now, on a five-week chocolate tour. He says North American food companies have a lot to learn about how packaging can enhance the experience of eating.

He sent us this picture of Xavier Mor chocolate he found in Spain that is packaged in foil, resembling the packaging used for phamaceutical products. We already knew chocolate was a form of medicine, now a chocolate company is giving us the packaging to match!

Listen to Pierre's interview with Dr. Chocolate.

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