October 18th and 20th, 2009 - Quebec ad promotes immigrant contribution

This week on C'est la vie, find out about a new advertising campaign from Quebec's ministry of immigration.

It's selling Quebeckers on the benefits of immigration to the province.

We'll hear from the immigration minister, but also on how the campaign is being received.

Listen to the show
Music played during this week's program: "Tawoumga" by DJ Champion
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