CBC Calgary

Alberta brand options 

Alberta's old brandAlberta's old brand
Sixteen mini focus groups were conducted in January 2009 by research company harris/decima which was hired by the government of Alberta to test a series of messages and branding for the province. Sessions were held in Edmonton, Calgary, Stettler and Toronto.

Participants were shown a series of five concepts and asked to provide their reaction and interpretation of each using a scale of -5 to +5.

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