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Special Series

Introducing our "Tweet Your Own Horn" series

In our new series, "Tweet Your Own Horn" (or TYOH, as we like to call it), Canada Writes is looking at the art of self promotion in the age of social media.

It’s 2013 and the literary landscape looks different than it did a decade ago. Never before have authors been so accessible to their audiences. Social networking apps like Facebook, Twitter, Instagram and Pinterest have made it easy for writers to connect directly with those who read (or who might read) their books.

Some writers are reluctant to use social media while others have embraced it. We checked in with some Canadian publishers and writers to get find out who is doing what, why they do it, and if it helps to sell more books. 

Here’s a taste of what to expect over the next two weeks:

The "TYOH" Q&A: We asked writers, publishers, and publicists what they expect from authors in terms of self-promotion. Is there such a thing as “too much” publicity? Is the notion of writer-as-recluse a thing of the past?

Marketing Tips: If you are going to self-promote, how can you do it effectively? Should you tweet? What's the best thing to do on Facebook: have a personal or professional page? We bring you tips from those in the know. 

The next Canada Writes Twitter Challenge: We’ve partnered with Canadian publishers Random House of Canada, Goose Lane Editions, HarperCollinsCanada and ECW Press for our next Twitter challenge (taking place on Wednesday, February 20 beginning at 10 a.m. ET). Publicists and marketing strategists from these houses will be reading your tweets. We’ll reveal the name of our very special judge next week.

As always, we will only reveal the theme of the challenge on the morning of, but know that it will be in the spirit of “Tweet Your Own Horn”. 

So polish up that bugle and get ready to let the world know just how fabulous you are! Stay tuned for more details.

«Read more of our posts on "The Art of Self-Promotion"

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