The Ego Boom: Why the World Really Does Revolve Around You

From the Publisher:

Individuality -- whether seen in the work of Thoreau and Emerson, the feminist and civil rights movements, the '60s "find your bliss" ethos or the '80s "me generation" -- has always been a driving and defining force in American society. With the arrival of the Internet, the quest for self-expression, self-actualization, and self-fulfillment continues apace. But something is radically wrong, say award-winning journalists Steve Maich and Lianne George. In The Ego Boom, they show how atomization -- the breaking apart of social systems into ever smaller, more isolated pieces -- is increasingly trumping individualism as the most powerful force shaping Western society. The authors tell why this force is changing everything about our lives, from where we live and how we work to how we manage our money and find companionship, love, and spirituality. The Ego Boom explains the problem and offers real-world answers for dealing with it.

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