A look inside Amazon.com's first physical bookstore (Amazon.com)
Amazon.com opened its first ever bricks-and-mortar bookstore in the company's hometown of Seattle, Washington on Tuesday morning.
The store, called Amazon Books, will keep prices consistent with its online store, announced Jennifer Cast, vice president of Amazon Book in a press release.
"Prices at Amazon Books are the same as prices offered by Amazon.com, so you'll never need to compare our online and in-store prices," said Cast.
The news may be unwelcome to physical book retailers, which have long criticized the online giant for undercutting prices.
Cast also announced that Amazon will rely partially on data curated from reader ratings on Amazon.com and Goodreads to determine which books will be stocked in store. The customer ratings and reviews will also be printed on cards and displayed under each book at Amazon Books.
Each book will have a customer rating and review underneath. (Amazon.com)