Shopping for Votes: How Politicians Choose Us and We Choose Them

Susan Delacourt

Shopping for Votes: How Politicians Choose Us and We Choose Them

Susan Delacourt gives readers the inside look at the Ottawa political machine. Shopping for Votes looks at the history and influence of political marketers in Canada and how this role - which is largely unknown to the public and is a potentially troubling development - has shaped contemporary Canadian politics and culture.

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Excerpt:

"Political marketing...plays to people's emotions, not their thoughts. It operates on the belief that repeating a catchy phrase, even if it's untrue, will seal an idea in the mind of the unknowing or uncaring public. It assumes that citizens will always choose on the basis of their individual wants and not society's needs. It divides the country into "niche" markets and abandons the hard political work of knitting together broad consensus or national vision."


From Shopping for Votes: How Politicians Choose Us and We Choose Them by Susan Delacourt ©2013. Published by Douglas & McIntyre.


Susan Delacourt on The Current:

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The Hilary Weston Writers' Trust Prize for Nonfiction 2014 finalists:



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