Our 5 favourite fictional beverages


Wine is definitely a popular beverage in Westeros, the fictional world in which Game of Thrones takes place. After all, when author George R.R. Martin is in charge of your destiny, every day could be your last. Why not indulge whenever you can?

Well, some fans of the franchise have started a new company selling a range of Australian wines inspired by the A Song of Ice and Fire books and the HBO adaptation. Common Ventures is currently accepting pre-orders for their Wines of Westeros products - 12 different kinds of wine representing 12 houses.

If you're a supporter of the Starks (and if you are, you're probably going to need more than one bottle), then you may be interested in their sauvignon blanc. The Dothraki bottle, on the other hand, is a full-bodied merlot, which would pair well with a dinner of roast beef or the raw, still beating heart, of a fallen enemy.

"Whether this becomes a coveted item for the fans or a bottle that is opened with every episode, this wine is made to be drunk with friends and to help soften the blow of the shock and heartache as our favourite characters are slowly killed off," said Jane Burhop of the Australian company to the Guardian in a recent interview.

This got us thinking about fictional alcohols and speciality drinks and who they could be marketed to in real-life. Here are five examples:

The Pan Galactic Gargle Blaster


This intergalactic libation was created by Zaphod Beeblebrox (pictured on the left) from Douglas Adams' classic sci-fi novel The Hitchhiker's Guide to the Galaxy. Reputed to be a rather strong drink, the recipe requires numerous exotic ingredients including three cubes of Arcturan Mega-gin, water from the seas of Santraginus V, and the tooth of an Algolian Suntiger. The effects of the beverage are described as akin to having your brains smashed out by a slice of lemon, "wrapped 'round a large gold brick."

Real-life marketing potential: Low. The only mammals on the planet that could survive this insanely potent cocktail are African elephants. Or perhaps Charlie Sheen.


This refreshing and reviving drink is a favourite of the Ents in J.R.R. Tolkien's The Lord of the Rings series. Brewed from the mountain spring waters of Methedras, it has an energizing and healing effect when consumed by Hobbits. Some types of Ent-draught can actually make Hobbits taller.

Real-life marketing potential: Very high. Could wipe out sales of both Vitaminwater AND Red Bull overnight.

Moloko Plus

A dairy-based highball cocktail spiked with a frightening amount of drugs described in A Clockwork Orange by Anthony Burgess. It's basically a kind of Bailey's Irish Cream that sends people spiralling towards insanity, and it's the drink of choice when Alex and his friends prepare to commit "ultraviolence."

Real-life marketing potential: Super low. Irish cream should be used for good, never evil.



Giants don't always drink soda pop, but when they do, they prefer Frobscottle.

This fizzy refreshment was introduced in the BFG by Roald Dahl, and was described as a green-coloured drink where bubbles go down instead of up. It tastes like vanilla and cream, with a faint hint of raspberry. However, consuming too much will lead to a case of the whizzpops (a.k.a. farting).

Real-life marketing potential: Good. There aren't too many people who would turn down a raspberry flavoured cream soda on a hot day. However, manufacturers would really need to address the whizzpopping issue, otherwise Frobscottle would be banned from most social gatherings.


The king of fictional beverages. In J.K. Rowling's wizarding world of Harry Potter, no one can resist the sweet, caramel siren's song of butterbeer. Served cold in bottles or hot in tankards, it has a very low alcohol content but can elicit warm, fuzzy feelings and lower inhibitions.

Real-life marketing potential: Excellent. There are already numerous muggle vendors of this tasty substance, including Universal's Wizarding World of Harry Potter. However, while Harry and his buddies were able to buy this liquid gold at the Hog's Head pub for a little more than $1 Cdn. a bottle, the official muggle version can cost upwards of $10 (if you opt in for the souvenir cup). Damn inflation.