The world's largest pop-up book, inspired by The Hobbit. Tourism New Zealand/CNW Group)
New Zealand has just "published" one giant pop-up book to rule them all.
In an audacious marketing project by Tourism New Zealand, the country has installed the world's largest pop-up book -- 50 feet in height and taking up the space of two tennis courts -- featuring original pieces from the actual movie set of the upcoming Hobbit sequel in Beverly Hills.
The interactive book utilizes multimedia and film to take "readers" on a journey through four of the principal filming locations in New Zealand used for the Hobbit trilogy. The South Pacific island country has provided the epic backdrop for J.R.R. Tolkien's Middle-Earth since the first The Lord of the Rings
movie in 2001.
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Some of the movie props include a giant wooden armchair from Beorn's house, a boat from Lake-town, and a massive bust statue of the dwarf king Thror.
The pop-up book will be the setting for cast interviews during the press junket for The Hobbit: The Desolation of Smaug
and will be the site of a series of film-industry events. A select group of fans will also have a chance to browse through the book during a special public tour.