How much money does it cost to win the World Cup? According to Simon Kuper, it's a heck of a lot.
Kuper is the co-author of Soccernomics: Why England Loses, Why Germany and Brazil Win, and Why the U.S., Japan, Australia, Turkey — and Even Iraq — Are Destined to Become the Kings of the World's Most Popular Sport. He claims that there are four factors that build World Cup champions — and a country's economic wealth ranks high among them.
Find out more about the other key factors, and how Kuper thinks they might revolutionize the game's future, in his interview with The Current's host Anna Maria Tremonti.
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First aired on The Current