Dr. Dan Ariely on The Upside of Irrationality

The Upside of Irrationality


Ever feel like your brain is, well, stupid? You might be right. According to Dr. Dan Ariely, in many ways our brains are stupid — because we're predisposed to irrationality. In his new book, he suggests that this irrationality might have an upside.


Dr. Ariely, professor of psychology and behavioural economics at Duke University, and his many colleagues in the developing field of behavioural science, are discovering that while we're often irrational, our irrationality is predictable — it follows a pattern. Some aspects of it may even be beneficial to society. For example, it makes us sacrifice our own good for that of others. Additionally, being aware of the ways in which we're irrational in a less positive way may help us more effectively compensate for the fact that our brains are not always so, well, brainy. Hear him in conversation with Quirks & Quarks host Bob McDonald.

First aired on Quirks & Quarks  (06/05/10)
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