The corporate fairy tale (audio)

Man welding


Once upon a time there was a town where a man had an idea. He would build a company. It would be successful and it would treat its employees with consideration and respect. They would be well-paid and have job security. They would even share in the company profits. Sounds like a corporate fairy tale. But it's not. That company exists.


It's called Lincoln Electric and it's in Cleveland Ohio. It was founded in 1895 and the man with a dream was John C. Lincoln.


What if every employee had the same perks? What would the business world look like? That's the question that occupies Frank Koller, author of Spark: How Old-Fashioned Values Drive a 21st Century Corporation.

Listen to the interview [runs 22:58]
First aired on The Sunday Edition   (04/11/10)



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