Here's are a few things I learned in the course of doing a story about customizing cars. Most of the people who want to customize cars are men who have money. Quite often, lots of money. Quite often that means they are middle aged, and quite often they want to customize a car from their youth. Quite often they choose a car that meant alot to them when they were young because of what happened inside it one night when the feeling was right. Quite often this produced an intense memory that gives them great happiness whenever they recall it. So as they age, and they get alot of money, they want to return to that happy time by customizing the kind of car that holds such importance in their lives. A sentimental lot, car buffs.
I confess that a 1962 Rambler American figures prominently in my own youthful memories. But who customizes AMC cars? That would be crazy! Custom Cars ![]()

Like you, I am very, very disappointed that I did not win 50 million dollars over the weekend. Yes, guilty as charged, I am one of those suckers who plunks down hard - well not so hard - earned money in the hopes of becoming filthy, stinking rich. Believe me I would wallow in it. I ignore all those who point out the odds are stacked against me even as I accept their truth that a win is almost impossible.
It is one thing to go into an art museum and see some of the remarkable creations people have made throughout history. But it is something else again to go to an Art Auction house and check out what is for sale. That is quite an education to try to figure out why one painting might go for, say, ten thousand dollars and another for two million smackers. Museums generally do not deal with such crass matters as what people think a painting is worth, at least openly.
Oh it's a hard scambling life being an Olympic athlete. Or most of them anyway. Either they dip into savings, beg from Mom and Pops - a corporate sponsor or two helps as well - or work to get some of that government Own the Podium or Excellence money that became available for the Olympics.
Who does not want to make a splash at these Olympics? I am not speaking here of mogul and half pipe skiers up at Cypress Mountain, where melting snow means splashes are possible but not desired. No I am referring to that Holy Grail of all Olympic activies - marketing. Even before the games begin, Vancouver is awash with billboards from the Olympic Committee thanking official sponsors for pouring big bucks into these games. Call them good corporate citizens, but they clearly hope for a payoff in sales somewhere down the road. There's no sin in that, I suppose. Even poverty activists are using the games to highlight the ongoing housing, unemployment and social service problems the city faces. There's no sin in that either. From a marketing standpoint the Olympics help to focus the mind, offer up a stage that can be seen around the world. But I ask you, is it a sin to use food to make such a marketing splash? Not just a little bit, tons and tons of food. Whatever you think, you have to admit, it's pretty good marketing. 





