Here's are a few things I learned in the course of doing a story about customizing cars. Most of the people who want to customize cars are men who have money. Quite often, lots of money. Quite often that means they are middle aged, and quite often they want to customize a car from their youth. Quite often they choose a car that meant alot to them when they were young because of what happened inside it one night when the feeling was right. Quite often this produced an intense memory that gives them great happiness whenever they recall it. So as they age, and they get alot of money, they want to return to that happy time by customizing the kind of car that holds such importance in their lives. A sentimental lot, car buffs.
I confess that a 1962 Rambler American figures prominently in my own youthful memories. But who customizes AMC cars? That would be crazy! Custom Cars