CBC British Columbia
Bob's Blog

Olympic Berry

 

bc-cranberries-nixon-net.jpgWho does not want to make a splash at these Olympics?  I am not speaking here of mogul and half pipe skiers up at Cypress Mountain, where melting snow means splashes are possible but not desired.  No I am referring to that Holy Grail of all Olympic activies - marketing.  Even before the games begin, Vancouver is awash with billboards from the Olympic Committee thanking official sponsors for pouring big bucks into these games.  Call them good corporate citizens, but they clearly hope for a payoff in sales somewhere down the road.  There's no sin in that, I suppose.  Even poverty activists are using the games to highlight the ongoing housing, unemployment and social service problems the city faces.  There's no sin in that either.  From a marketing standpoint the Olympics help to focus the mind, offer up a stage that can be seen around the world.  But I ask you, is it a sin to use food to make such a marketing splash?  Not just a little bit, tons and tons of food.  Whatever you think, you have to admit, it's pretty good marketing.  Floating Cranberries icon_video.gif

 

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Hey, an update on this one.  Turned out the current of the Fraser River as it empties half of British Columbia was too strong for the berry structure.  Yeah, I scratched my head on that one too.  But, not to worry, they found a football field that provides a nice green background.   Not quite so impressive, but that's showbiz.  It's big, it's red, it's big red cranberries!!!