After the CRTC approved CBC's request to put commercials on the public broadcaster's music service stations, Carol spoke with CBC president Hubert Lacroix. He spoke about what the ruling, that permits CBC Radio 2 and L'Espace Musique to air up to four minutes of commercials an hour, will mean for CBC listeners. Mr. Lacroix said the revenue from the ads is needed to maintain the level of broadcasting service offered by CBC Radio.
Wade Rowland, Association professor at York University, feels that this is a "slippery slope", and agrees with the vice chair of broadcasting at the CRTC, Tom Pentefountas, who cast a dissenting vote in the decision. He cited concerns that advertising would destroy the character of CBC Radio.
Wade Rowland is the author of the book, "Saving the CBC: Balancing Profit and Public Service".
To hear Professor Rowland, click 'Listen'.