Mattel's Barbie, who turned 50 this year, is stepping up for an enhanced career on the big screen.
Universal Pictures has acquired the rights for a movie based on the blonde dolly.
The studio also produced toy-based hits such as Transformers and G.I. Joe: Rise of the Cobras.
Universal says it will create a family-friendly live action film with a Barbie story.
"Barbie is the most famous doll in history, a unique cultural icon in the world of brands," said Universal Pictures chairman Marc Shmuger. "So many representations of Barbie frequent pop culture, but never before has she been brought to life in a motion picture."
Barbie has made previous appearances on the small screen, including animated films such as Barbie in the Nutcracker, which went direct to home video, and the 1987 TV special Barbie and the Rockers.
She is also tech-savvy, with a Facebook profile, Twitter feed and fashion blog, as well as dedicated YouTube channel.
Laurence Mark, whose credits include Dreamgirls and Jerry Maguire, is producing with Mattel executives Richard Dickson and Rob Hudnut.
With files from The Associated Press
