Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

Vox Populi

Umberto Eco’s new book explores the merits of mass entertainment

Author Umberto Eco. Photo Guido Harari/Contrasto/Redux. Courtesy Raincoast Books. Author Umberto Eco. Photo Guido Harari/Contrasto/Redux. Courtesy Raincoast Books.

The only thing more remarkable than the intellect and scholarly detail Umberto Eco marshals into his hulking novels is the fact that they sell so well. The Name of the Rose, his first and still his best-loved work, has moved somewhere in the area of 20 million copies — and that’s not counting the millions of black-market editions sold in copyright-flouting Asian countries.

For many, the Italian author’s appeal lies in the fact that for all their sophistication, books like The Name of the Rose and Foucault’s Pendulum are, at heart, old-fashioned mysteries. And who doesn’t love a page-turner?

Eco’s books have always been a mix of high- and low-brow escapades, but none makes such a compelling case for the legitimacy of popular culture as his latest, The Mysterious Flame of Queen Loana. A sixtysomething book dealer named Giambattista (“Yambo”) Boldoni awakens in a Milan hospital with acute amnesia. While his wit and encyclopedic array of literary quotations remain intact, he has no recollection of his past. His wife and friends try to help him connect the dots, but to little avail. Believing that his summer home — which has been in the family for generations — might hold some mnemonic key, Yambo takes up in the seaside town of Solara. There, he discovers boxes of personal effects, including the pulp literature of his youth.

Immersing himself in the adventures of Flash Gordon, the Phantom and Mandrake the Magician, Yambo recovers personal memories, as well as a broader picture of Italy in the clutches of Mussolini’s fascism. Part historical reverie, part celebration of mass entertainment, The Mysterious Flame of Queen Loana challenges the idea that pop culture is by nature ephemeral.

Q: What inspired the novel?

A: I have the virtue of not listening when people are talking to me, and to muse by myself. One day, a friend of mine — by the way, an antiquarian book dealer, which is probably why my character became a book dealer — was talking with me while we were sipping martinis. He used a word... I don’t know if it was memory, or maybe he said, “I forgot,” but something clicked in my brain, and I started musing. My friend said, “You are not listening to me,” and I said, “Sorry, I was writing my new novel,” and he bought me a second martini.

It was born this way, more or less, because I was always nostalgic for my childhood. I lost 80 per cent of my [books and comics during the Second World War], and devoted my adult life to retrieving them: at flea markets, old book shops. I remade my small library of books of that period. One way or another I wanted to use these materials to which I was linked. At the beginning, the idea [for the book] was only a nostalgic one; then, I realized that it could be a story of a generation that grew up under a dictatorship but that was also exposed to other influences, including American comic strips.


Q: Typically, when a fictional character has amnesia, he not only has no memory, he also lacks personality. But even without his most vital memories, Yambo remains a very forceful, even opinionated character.

A: I was interested in somebody who had lost his personal memory and was condemned to live within culture alone. It was consciously analyzing a risk that I run — and any person like me can run — to know the world only through quotations. I wanted to make a Gedankenexperiment: what could happen to a person who only lives through, by, within books he has read, without personal, tactile memories. And to show in which way, if it were so, you would be a person with half a soul. Because memory is soul — that’s what I strongly believe.

Q: Is The Mysterious Flame of Queen Loana a defence of pop culture?
Courtesy Raincoast Books. Courtesy Raincoast Books.


A: I don’t know anybody who has only lived with Johann Sebastian Bach and Shakespeare. We live watching TV; we listen to songs. I’ve always had in mind a paper written by Proust: “Éloge de le mauvaise musique,” or in praise of bad music. What we sometimes call bad music, the popular music, was part of our lives and contributed to form us, such as we are. It’s part of our memory. When you make a critical judgment, you can make distinctions — why Shakespeare is more important than Mandrake. Some people say, “You are interested in pop culture, so for you, Shakespeare and Mandrake are the same thing.” That’s idiotic. When you are not engaged in critical judgment, but in remembering how you grew up, the interconnection between pop culture and high culture is total. Where would you put the lullaby that your mother sang to you as a baby — pop culture? High culture? Our lives are made of both. [The Mysterious Flame of Queen Loana] is not so much a reappraisal but a recognition of the role [pop culture] plays in a normal human life.

Q: What is the chief benefit, then, of popular culture?

A: It creates a sort of common ground for people. And it creates differently organized mythologies. In my novel, I try to explain in which ways we were shocked by the Phantom, who was allied with black people, instead of hiding them, as the [Italian] regime was teaching us. In Italy, we grew up with a different mythology, by which the Phantom and Mandrake were important more than in the United States. If I meet a person of my age or 10 years younger, and I mention those things, we are speaking of the same myths — more so than if we were speaking of Joyce. All of them, if they lived in the ’30s and ’40s, they know who Mandrake was. I speak of myth, not necessarily of art.

Q: What sort of a role did these comics play in your childhood?

A: On my current tour in the United States, a lot of people are amazed by the fact that Flash Gordon or Mandrake could have had such an ideological impact on our generation. In America, they were taken as mere amusement. But I remember that I learned for the first time what freedom of press meant by reading Mickey Mouse Journalist [American title: Mickey Mouse Runs His Own Newspaper]. If you live under a dictatorial regime with censorship, you don’t have any idea of freedom of press. But it was through Mickey Mouse that I learned you could make a newspaper against corrupt politicians and mobsters.

[Politicians] were not cultivated enough to understand that ideology can be smuggled through comics. They were only preoccupied, as I say in the novel, with Italianizing them. Change the names of the characters to show that they were Italian heroes, and not American heroes. But they did not realize that the figure of Mandrake was in plainclothes, without weapons, changing guns into bananas, a sort of non-violent hero – and exactly the contrary to the fascist hero presented to us every day. They were not smart enough to understand that he could have an ideological impact.


Q: At one point in the novel, Yambo recalls his father’s warnings about reading too much. How does getting lost in fiction compare with our current inclination to lose ourselves in the lives of celebrities and reality TV shows?

A: People right now are encouraged to live a more public, fictional life than their own and you realize that when they are alone, they are compelled to talk on their cell phone to be in contact with somebody else, because they are unable to appreciate silence and solitude. I think it’s a dangerous risk of our time.

Andre Mayer writes about the arts for CBC.ca.

CBC does not endorse and is not responsible for the content of external sites - links will open in new window.

More from this Author

Andre Mayer

The mouth that roars
British author Martin Amis defends his new book on 9/11
Feel the noise
Disc of the week: Madonna's Hard Candy
Hot Chip
Chip Kidd: book designer, novelist, Renaissance man
Making us proud
2007: The top 10 Canadian arts newsmakers
She will survive
The unexpected staying power of Kylie Minogue
Story Tools: PRINT | Text Size: S M L XL | REPORT TYPO | SEND YOUR FEEDBACK

World »

Markets gain after Greece approves austerity plan video
World stock markets rise after Greece's parliament approves a new set of austerity measures that were required by international lenders in exchange for an emergency bailout.
Whitney Houston autopsy results withheld video
Whitney Houston was found in a hotel bathtub but it'll take weeks to determine precisely how she died, a Los Angeles coroner's official says.
Arab League wants UN peacekeepers in Syria
The Arab League has called for the UN Security Council to create a joint peacekeeping force for Syria and urged Arab states to sever all diplomatic contact with President Bashar Assad's regime.
more »

Canada »

new Hit and run victim's family fears accused will walk
The family of a young mother killed in a hit and run is outraged that the case against the alleged driver is among thousands in B.C. at risk of being thrown out because of a huge court backlog.
new Manitoba wants ER death lawsuit thrown out
The Manitoba government is making a court bid Monday to quash a lawsuit by the family of Brian Sinclair, a homeless man who died after waiting 34 hours in a hospital emergency room in 2008.
Still no power for 1,500 in Maritimes
Parts of eastern P.E.I. and the Tracadie-Sheila area of New Brunswick still have no electricity Monday morning following a storm Saturday.
more »

Politics »

NDP leadership hopefuls face off in Quebec City video
Federal NDP leadership candidates argued over Canada's global standing, climate change and language during a French-only debate in Quebec City on Sunday.
Tibet PM sees human-rights 'tragedy' unfolding
In an exclusive interview Saturday on CBC Radio's The House, the prime minister of the Tibetan government-in-exile, Lobsang Sangay, sounded the alarm on the "tragedy" unfolding in Tibet and called on Canada to take action.
Attawapiskat receives first modular home
The first of 22 modular homes promised by the federal government to Attawapiskat has arrived to the remote northern Ontario First Nations community, the Aboriginal Affairs minister's office has confirmed.
more »

Health »

Chronic fatigue may be reversed with exercise
Taking it easy is not the best treatment for chronic fatigue syndrome, rather exercise and behaviour therapy are, a large study finds.
AT&T buys T-Mobile USA for $39B US
AT&T Inc. said Sunday it will buy T-Mobile USA from Deutsche Telekom AG in a cash-and-stock deal valued at $39 billion US, becoming the largest cellphone company in the U.S.
Milky Way home to 50 billion planets: NASA
Scientists have compiled the first cosmic census of planets in our galaxy: at least 50 billion planets are estimated to call the Milky Way home.
more »

Arts & Entertainment»

Adele wins best album, best record Grammys
Adele capped off a "life-changing" year by winning six Grammys Sunday night, including record of the year and album of the year for 21
Britain's BAFTAs honours The Artist
Silent movie The Artist dominated the British Academy Film awards, the U.K. equivalent of the Oscars, winning seven awards, including best picture.
Whitney Houston autopsy results withheld video
Whitney Houston was found in a hotel bathtub but it'll take weeks to determine precisely how she died, a Los Angeles coroner's official says.
more »

Technology & Science »

NASA to scale back Mars exploration
Scientists say NASA is about to propose major cuts in its exploration of other planets, especially Mars, with the space agency's former science chief calling the plan irrational.
CBC launches digital music service
CBC is diving into the world of online music with the goal of providing listeners access to their favourite tunes and a way to discover new artists and connect with fellow music fans.
point of view Videogame's 50th anniversary celebrated by MIT students
Students at MIT celebrated the 50th anniversary of Spacewar!, the first videogame in history, by re-creating it on a computer the size of a business card.
more »

Money »

Markets gain after Greece approves austerity plan video
World stock markets rise after Greece's parliament approves a new set of austerity measures that were required by international lenders in exchange for an emergency bailout.
Greece passes new austerity deal amid rioting video
Greek lawmakers have approved harsh new austerity measures demanded by bailout creditors to save the debt-crippled nation from bankruptcy, after riots in Athens and other cities left stores looted and burned and more than 120 people hurt.
Air Canada reaches tentative deal with dispatchers
Air Canada has reached a tentative collective agreement with the Canadian Airline Dispatchers Association, representing the airline's 74 flight dispatchers.
more »

Consumer Life »

Honda recalls Fit subcompacts
Honda Canada says it will recall 14,640 of its 2009 and 2010 Fit subcompact cars to replace lost motion springs.
U.S. travel fee proposal criticized by Harper
Prime Minister Stephen Harper says he doesn't think much of a new border tax that's being proposed by the United States, calling it a cash grab designed to help a budget crisis.
Bell class action suit approved by Que. court
A Quebec Superior Court judge has authorized a class action lawsuit to go ahead against Bell Mobility.
more »

Sports »

Scores: NHL NBA

Virtue, Moir outduel Davis, White to win Four Continents video
For the first time in nearly two years, Canada's Tessa Virtue and Scott Moir beat the American team of Meryl Davis and Charlie White in ice dancing. The reigning Olympic champions won gold at the Four Continents Championships on Sunday in Colorado after outduelling Davis and White in the free skate.
Canada fails to advance to Davis Cup quarters
Canada failed to advance to the Davis Cup quarter-finals Sunday as France's Jo-Wilfried Tsonga beat surprise substitute Frank Dancevic in straight sets in Vancouver.
Red Wings tie NHL record with 20th straight home win video
The Detroit Red Wings equalled an NHL record with their 20th straight win at home, beating the Philadelphia Flyers 4-3 Sunday night on the strength of Johan Franzen's tiebreaking goal early in the third period.
more »

Diversions »

[an error occurred while processing this directive]
more »