Day 3: Jay-Z and Coldplay cap a crazy weekend
Monday, July 28, 2008 | 09:09 AM ET
This weekend, the tiny town of Pemberton, B.C., will host a music event to rival the Glastonbury festival in England and maybe even Woodstock. Running July 25-27, the Pemberton Festival will feature such globetrotting acts as Coldplay, Nine Inch Nails and Jay-Z, as well as Canadian performers like the Tragically Hip, Metric, Kathleen Edwards and Buck 65. Laura Thompson from CBC Newsworld’s The Scene will be blogging the event for CBCNews.ca.

(David Donnelly)
The Pemberton Festival is a wasteland. The ground is slimy muck and people are wandering around like zombies. Garbage is everywhere and the toilets are beyond foul. An RCMP officer confirmed there were a lot of drugs, overdoses and people passing out in bushes this weekend. All this before the most anticipated day at Pemberton had even begun.
First up was Vampire Weekend, a young New York band who enjoyed a swift ascent to success this year. Still, they insist that 90 five per cent of Canadians have no idea who they are. About being approached to play Pemberton, singer Ezra Koenig joked, “I guess you’ve gotta start somewhere!” The prepsters brought an uppity indie pop set to an initially despondent crowd. Slowly, but surely, moods livened and Vampire Weekend may actually have saved Sunday.

Vampire Weekend got the party started Sunday. (Laura Thompson/Pemberton Festival 2008/CBC)
American noise masters, N.E.R.D., led by tattooed rapper Pharrell Williams, kept momentum strong with its driving, groovy beats. When the outstanding, fist-pumping set ran overtime, Williams cried, “If they come up here and try to kick us off stage, we need you to come up here and kick their a----!” to thunderous applause.
Winnipeg’s Inward Eye rocked the lawn at the Lillooet Stage. If you ever get a chance to see this accomplished band of brothers, their wildly exciting show is worth every penny.
Seattle’s Death Cab for Cutie filled the Mount Currie venue with familiar lyrics and fuzzy guitar. They played several tunes off their latest album, but energy in the crowd waned. The breakfast beers were wearing off.

Jay-Z was a welcome presence at the festival. (Laura Thompson/Pemberton Festival 2008/CBC)
Flown in on a chopper, Jay-Z took the stage, pausing to survey his worshipping fans. Gold chains dangling, he hollered, “Canada whatzup!” Rap’s richest man may have 99 Problems, but psyching up a crowd isn’t one of them. People waved their arms and put their thumbs and fingers together in Jay-Z’s signature diamond-shaped symbol. The set included a remix of Amy Winehouses’s Rehab and samples of Crazy in Love and Umbrella. Recently deemed too controversial for Glastonbury, Brooklyn’s pride is welcome back to Pemberton anytime (if there is another Pemberton).
It was an act that could only be matched by the biggest band in the world, Coldplay. The Brit rockers took the stage in 19th-century military threads and opened with Violet Hill, the first single off their new, chart-topping album. Chris Martin already glistened with sweat and unnecessarily thanked the crowd for “waiting around.” The quartet mixed some old with the new and enthusiasts lost their minds when it came time for Yellow. A string quartet added lush layers to the band’s famous swelling crescendos, as giant suspended orbs loomed overhead. A spectacular live performance.

Coldplay brought the festival to a spectacular close. (Laura Thompson/Pemberton Festival 2008/CBC)
With the Pemberton Festival’s great successes also came some failures. Aside from the revolting condition of the site, it became evident that improperly trained local security guards were hired for the event. Menu options were not as impressive as advertised, dominated by greasy pub grub. Lineups for the toilet, showers and food could last an hour or more. The bumper-to-bumper traffic was a nightmare. If it happens again next year, I suggest they stock dust masks and Claritin in the General Store.
But all said and done, I hope it does happen again. The local economy thrived, with sales at the hardware and grocery stores up 50 per cent. What an amazing feat to attract such world-class artists and thousands of fans to the tiny, breathtaking village of Pemberton, BC. To end it with, as Chris Martin put it, “one big Sunday sing-along,” felt like history in the making.
This discussion is now Open. Submit your Comment.
Post a Comment
Pemberton Festival 2008 »
Recent Posts
- Day 3: Jay-Z and Coldplay cap a crazy weekend
- Monday, July 28, 2008
- Day 2: The rain, the Hip and the Heartbreakers
- Sunday, July 27, 2008
- Day 1: Digging it in the dirt
- Saturday, July 26, 2008
- Down in the valley
- Friday, July 25, 2008
- Subscribe to Pemberton Festival 2008
Archives
- July 2008 (4)
Comments
Rell
Victoria
Pretty sure it'll be bigger, better, and planned thoroughly next year. I'm There!
Only this time... Pemberton will be ready.
Posted July 28, 2008 02:41 PM
James Huetsis
Yes, the traffic sucked, and it was dusty, (it was not MUCKY?!), But what did you expect at an outdoor venue??. People who dont want to come to an outdoor concert should just stay at home. On a personal note, I had a BLAST, and even was in traffic for 3.5 hrs from Whistler coming home from work, I still made the concert. Ill be going next year too!!
Posted July 28, 2008 04:09 PM
christine
I think it must be a part of human nature to want to complain or make sure that some negative points are brought up. It's a good thing really because this way we can take these points and only strive to do better! I think all in all the weekend was fantastic. The vibe from everyone I met along the way was positive and happy. I must say, I never stood once in a line up for the bathrooms for more than five minutes. I even got to go in a freshly hosed of potty, restocked of toilette paper and hand sanitizer!
After all the complaining is done all I have to say is ' way to go!' to all of those hard working volunteers who did the best they could to help out when the rest of their co-workers decided to ditch out and do a no show. Yes there should have been more people coordinating traffic, dealing with the parking lots, helping with check-in, and so on and I'm sure that if all the volunteers would have actually shown up, there could have been. So... let's take the good with the bad, learn for next time and say thanks to those who did their best at there job!
I do hope that Pemberton has the chance to do this festival again, and yes if it does... I WILL BE THERE!
Posted July 28, 2008 04:58 PM
aitch
Vancouver
What are you talking about? Jay Z controversy was more about whether a rapper should headline a traditional rock festival (some 10 times the size of Pemberton) He was hardly too controversial!
Is that all you've got blogging for the national broadcaster, 3 entries on a 3 day festival, very high school like review.
D-
Posted July 28, 2008 06:23 PM
walshy
bc
too bad laura missed some key acts (Serj, Matisyahu) but the weekend was amazing. i didn't see i single punch thrown, the police did a great job, and the music was money.
Posted July 28, 2008 06:37 PM
Christopher Raymond
just up the road, lies Pemberton, this great valley, surrounded by Coast Mtns. This weekend, thanks to the hard work of hundreds, it hosted PEMFEST! I shared this experience with many friends, made new, and basically had a thrilling time. Tom Petty, ColdPlay were worth the wait, and all bands I saw put on a great show. Logistics, traffic, site services issues aside this was an awesome 1st Annual, hoping for a 2nd! Way to go, Live Nation, all of you should put your feet up! Many from Whistler are very impressed with this Festival!
Posted July 28, 2008 06:52 PM
Wow... No mention of Matisyahu?
Vancouver
I can't believe you didn't check out Matisyahu! He performance was awesome! The crowd was chanting for more for such a long time that someone had to say over the PA that the they "know you fans want some more but Matisyahu will be playing a two hour show in Seattle tomorrow night". All of this before the Jayz show! I think they wanted to keep the focus on him, so lame, especially considering the main stage was running late anyway. Which you didn't report on. Jay Z wasn't even that good! People were leaving before it was even over to go get some eats. I had wicked seats for the main stage shows, the second and third nights, standing right on the fence to the right of the sound stage.
The Jayz show was not among the best performances of the event. It wasn't bad but it wasn't anything special.
Posted July 28, 2008 07:46 PM
Mala
I think she meant the "muck" by the water refill station. Saw a lovely stoner washing her feet by the tap, trying to get the dust off, only to step into a pile of mud and accost some more sober patrons.
The music was phenomenal, but yes, we need to complain in order to make Pemberton the sequel a more pleasant experience for the 30+ somethings like me with the income to fund things like a better planned recycling program/transportation system. I would gladly pay more for a seated section (i.e., think of the side set-up at UBC Thunderbird stadium, or a collapsable tiered structure), for paid volunteers to man traffic/security, get proper training, etc.
Posted July 29, 2008 02:09 PM
Mike
Victoria
I did not wait in a line deeper than one person for a beer, so, for a Canadian festival they got one priority right on the first round.
Every act I saw was great. I did not witness or experience anyone being anything other than friendly to each other. Even the bus drivers who took the brunt of some people's frustrations remained calm and cool.
All said and done, I would wait even longer to have one more day...
Posted July 29, 2008 05:49 PM
Brad White
Despite a few traffic and camping issues the festival was a great success. Overall the fans were well behaved and the variety and caliber of music was amazing. Next year should be even better.
Posted July 29, 2008 09:39 PM
greg
vancouver
You could buy any kind of drugs you wanted in the rv park at the airport. Didn't see one cop there all weekend. my girlfriend was drugged by someskids, it was a freaking nightmare,. They need 24 hour police next year and police dogs checking everone
Posted July 30, 2008 01:00 AM
Coco
Was an amazing weekend, bathrooms weren't as bad as made out to be. Food was fine, acts were amazing and everyong had an awesome time. Would definitely return next year without a doubt! Traffic was managable, half the fun was getting out there. Police dogs, are you kidding me, don't be a whiney baby
Posted July 30, 2008 05:44 PM
Festival Rocker
Earth
Having attended dozens of music fests over the years I know that there is no excuse for overflowing toilets and poor organization. The root cause is because organizers did not know how big the crowds were going to be and were not prepared. The best festivals limit there numbers so that they can be prepared for the crowds. If Pemberton continues with unlimited ticket sales expect the same problems every year.
Posted July 30, 2008 09:26 PM
Dorian
Edmonton
I don't know what coco was talking about with the food. That food was ok at best, and at twice the price I would call it god awful.
maybe it is because I am a chef and know better....
Posted July 31, 2008 01:25 PM