Lesson Plan: For Teachers - Corporate Sponsorship: Who Benefits?
Discuss the meaning of the term "corporate sponsorship" and make a list of people students associate with corporate sponsorship. Ask: Who benefits from corporate sponsorship? How? Does corporate sponsorship have harmful effects?
Outline the Opportunity
Direct students to the topic Rick Hansen: Man in Motion on the CBC Digital Archives website. Have them view the Clips "Corporate Hansen" and "Doing more harm than good?" to determine the extent to which corporate sponsorship influenced the Man in Motion World Tour. Have them answer the following questions:
- How much money has been spent across Canada and the world to support the goals of the Man in Motion World Tour?
- How has that money been raised?
- What has been the government's contribution to that funding and how did the Man in Motion World Tour influence the amount of funding received from government?
- What has Rick Hansen done to raise funds since the Man in Motion World Tour?
Revisit and Reflect
Conduct a class debate about whether corporate funding of medical research releases the government from its obligations to support research. Students should support their views using the information they have gathered.
As a follow up, students can either write to their members of Parliament to urge more funding for medical research for a cause of their choice, or contact a corporation of their choice to encourage them to donate to a specific medical research need.