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Toronto Maple Leafs 1967 Stanley Cup parade

The Story

In this clip from CBC Television, fans line Toronto streets for the Toronto Maple Leafs' victory parade after winning the Stanley Cup in 1967. Thousands cheer on the procession of waving Leafs in convertibles, accompanied by marching bands and ticker tape. In the lead car with the Cup is team captain George Armstrong, his father Fred, team president Stafford Smythe and executive vice president Harold Ballard. The parade, taking a route from Maple Leaf Gardens to Toronto City Hall, ends in a ceremony during which Mayor George Dennison presents team captain George Armstrong with an engraved gold watch. 

Medium: Television
Program: CBC Television News
Broadcast Date: May 5, 1967
Duration: 2:04

Did You know?

• Schools let out early the day of the parade so children could attend.

• At the City Hall ceremony, players also signed a Centennial guest book. All eventually received engraved watches from the city. In previous years the players were awarded cuff links, tie bars and silver cigarette cases.

• New players received Stanley Cup rings from the hockey club, and previous winners had another diamond added to theirs. All players also received lifetime passes to Maple Leaf Gardens.

• In reporting on the parade, both of Toronto's daily newspapers led with the news that Leafs defenceman Bob Baun had opted to go fishing with his sons instead. Baun, who had been instrumental in the team's 1964 Cup victory, sat on the bench for most of the final series. According to his wife, his pride was hurt and "he just wanted to get away." The Toronto Daily Star noted: "To him, accepting the cheers of the crowd... would be wrong."


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